Ed Novoa Is an innovative business consultant, training development specialist, and strategic marketer with more than 27 years of experience servicing the Canadian transportation industry. Through hundreds of client and vendor consultations, he has been invited “behind the curtain” of fleets of every size and operating model, gaining a practical understanding of the customized management practices that succeed in daily operations and those that fall short despite appearing strong on paper. He specializes in guiding safety stakeholders to develop and strengthen their own company-specific recruitment, retention, training, and safety programs using established, industry best practices. His hands-on approach focuses on creating engaging, learner-centered content.